A figure before any deductions. In accounting, it often refers to gross profit, gross income, or gross revenue.


•   Gross Revenue: A retail store's gross revenue is £500,000 before deducting the cost of goods sold.

•   Gross Profit: If a manufacturer sells products for £1 million and the cost of materials and labour is £600,000, the gross profit is £400,000.

Real-Life Scenario:

A service company bills its clients £300,000 in gross fees but spends £100,000 on employee salaries and other direct expenses. Its gross profit is £200,000.